See Hoy Chan Agencies

Customer Profile

Family-owned trading company, See Hoy Chan Agencies, traces its origins back to the 1930’s when its founder, Dato Teo Hang Sam, began trading in sundry goods. The business soon expanded into other ventures, including the distribution of Ajinomoto food seasoning products in West Malaysia. In addition to its 3,000 regular customers, the company also handles several thousand ad-hoc customers on temporary cash terms. On average, this amounts to more than 4,000 transactions per month.

The Challenges
Today, the company has four offices across Malaysia and distributes more than 100 stock-keeping units (SKUs). Its rapid growth introduced challenges in inventory management, especially as the sales team had to manually issue invoices to customers each time an order was received.

The Solution
After shortlisting three ERP vendors, See Hoy Chan Agencies selected SYSPRO because it best suited their operations and fulfilled all its requirements. SYSPRO partner Cosmo Synergy handled the implementation, which included designing new workflows, training staff, and equipping the sales force with Intermec handheld terminals and portable printers.

The Outcome
Thanks to SYSPRO, the company now has better visibility and improved efficiency in the way it operates. The implementation helped See Hoy Chan Agencies increase sales by 3.3% (+US$750 000) over the previous year. See Hoy Chan Agencies can now more easily analyze and understand its customers’ buying patterns, as well as identify reasons why certain products are not selling well.

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